How LOréal became a benchmark as a brand and advertiser in the history of Advertising

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Their campaigns have served as inspiration for other brands, and their innovative strategies have driven the development of new advertising techniques and tools.

LOréal, the global cosmetics giant, has left an indelible mark on the history of advertising. From its modest beginnings in the 20th century to becoming an undisputed benchmark in the advertising field, the brand has been able to capitalize on innovation, creativity and connection with the consumer to consolidate itself as an exemplary case study for brands around the world. .

LOréals history in the world of advertising dates back to the beginning of the 20th century, when the company decided to decisively invest in this medium as a fundamental tool for the growth and success of its business. At a time when advertising was still in its early stages of development, LOréal was one of the pioneering companies in recognizing its potential and investing significant resources in this field.

LOréal was one of the first companies to use television advertising, launching its first advertisement in 1936.

Since its first forays into advertising, LOréal stood out for its innovative vision and its ability to adapt to market changes. The company was not only one of the first to adopt new advertising formats, but also knew how to anticipate consumer trends and demands, thus establishing a solid and lasting relationship with its audience.